Mission Statement
We help athletes move beyond endorsements to full ownership of their brand.
About Us
Goode Elite Digital Content was established in 2025 as a sole proprietorship with one
mission: to help athletes reach their full potential. We believe athletes are more than just
players on the field and court, they are entrepreneurs, and role models.
Our company focus is on building digital content that will give athletes ownership over
their image, voice, and financials. From content creation and social media branding to
sponsorship, we provide tools and guidance that allow athletes to transform into true
ownership.
At Goode Elite Digital Content, we measure success not by quick wins but by the lasting
impact athletes make both during and after their careers.
About The Founder
Ethan Goode
Founder
Ethan Goode is a communications professional with a love for storytelling, brand building, and digital media. He has gained experience in many areas of journalism and content creation, from producing live broadcasts at Fox 5 Atlanta News to covering sports at Jackson State University. Ethan earned his Bachelor’s degree in Journalism/Media Productions and is now working toward a Master’s in Digital Audience Strategy at Arizona State University, giving him the tools to connect traditional media with today’s digital world.
As the founder of Goode Elite Digital Content, Ethan started this company to help people and organizations take control of their brand and share their stories in powerful ways. While the company’s initial focus is on empowering athletes to move beyond endorsements and build sustainable personal brands, its mission moves across industries. By delivering strategic content packages and innovative storytelling solutions, Goode Elite Digital Content is dedicated to helping clients strengthen their visibility, engage their audiences, and create longterm impact in an ever-changing media environment.